For full text of this article, go to: http://www.paulames.com/articles/tips-for-adwords/ for more on Ad Groups
![ad groups]( "keyboard")
** 3. Optimizing your Ad Groups **
A well-organized Adwords account can improve your Adwords campaign’s performance. We recommend you structure your Google AdWords account so your Ad groups are divided according to different themes. This will help users see specific ads for each product or service. You generally aim for a keyword list of 5 to 20 highly relevant keywords in an ad group.
By doing this, you can potentially improve relevancy and, therefore, your quality score by showing users more highly relevant ads.
** 4. Creating Effective AdWords Ad Groups **
Reorganizing your Adwords campaigns into unique Adwords ad groups that each feature a specific product or service will likely help to improve your return on investment.
When you have highly specific Adwords ads and keywords, users are more likely to notice and click on your ads. For example, if you sell shoes and hats, you could have one campaign for each product. Within your ‘shoes’ campaign, you could include ad groups for athletic shoes, dress shoes, etc. Within your ‘hats’ campaign, you could include ad groups for women’s hats, children’s hats, etc. For each ad group, you can then create targeted ads and build a keyword list that contains relevant keywords. Learn how to create ad groups at https://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=107934
Here are a few additional tips for creating well-targeted Google Adwords ad groups:
- Create multiple ads for each Adwords ad group.
An ad group contains a list of keywords and one or more
ads that will appear for these keywords. You can create as many ads as you
would like to test your ad text and find what works best for you.
One Google Adwords campaign can include up to 20,000 ad groups, and each ad group can include up to a few thousand keywords. However, an ad group with a
large number of keywords may not perform as well as a more targeted ad group with fewer keywords. A focused ad group with a highly targeted, specific
keyword list and Ad is generally more cost-effective and successful than a general catch-all ad group with a mixed, multiple-themed keyword list and generic ad
text.
- Use your keywords in your Adwords ad text.
Part of your ad text will appear in bold whenever it matches or nearly matches a user’s search query.This can help improve your click-through rate (CTR), since the relevance of your ad is highlighted.
Here’s an example: Your ad, which includes the words ‘Find rental car bargains,’ shows for the search query ‘rental car.’ Because the search query matches a phrase in your ad, ‘rental car’ appears in bold. Learn more about ad bolding at http://adwords.google.com/support/bin/answer.py?answer=13851&hl=en_US.
- Use unique destination URLs.
If your website has several sections, I recommend taking advantage of a unique destination URL for each ad group. This ensures that your ads link to the most relevant webpage on your site. A visitor who immediately sees what he/she is looking for on your landing page is more likely to convert for you.
Sign up for our blog by RSS or email for the next installment next week. Call us or email us to get professional help for your web business.
Email PaulAmes.com Phone: 1-215-493-3774 Fax:1-215-493-4496 Contact Us Here
Please add your comments to our discussion, what is your most perplexing Adwords problem? Have a blog you would like to exchange articles on, contact us.
PaulAmes.com is a proud member of 
, Click Here for Google Adwords Management Service Ad Groups
