Affordable help with Adwords?
As a small business owner like yourself, I manage my own Adwords account (or do you?). Why? Because my perception is that to outsource it would be too expensive for a firm with a small budget, say...
View ArticleWhat is Paid Search?
This is the first post in a series of posts concerning paid search often refered to as PPC (pay per click). The discussion is designed for the beginner level. In the ancient history of the Internet...
View ArticleHow does Paid Search Work?
This is the second installment in a series on paid search. So now that you have a rough idea on what paid search is (pay-per-click), how does paid search work? In essence paid search is pay-per-click...
View ArticleKeywords and Keyword Match types
This is #3 on paid search, Keywords and Keyword match types. Written for the beginner level. One of the most critical components of putting your pay-per-click plan in place in that of choosing your...
View ArticleAdwords Keyword Strategies
#4 in our series on Adwords paid search discussion, beginner level. Now that you have a basic understanding in how to set your adwords keywords up, is there a strategy to their use in the Adwords...
View ArticleHow do price comparison engines (cse’s) collect information?
Here’s one I just saw in my search box. How do shopping comparison engines like Google shopping, Nextag, Pricegrabber etc get their info? Well it ain’t free to you if you are a merchant. Very simply...
View ArticleAdwords – Keyword Matching Options
Continuation in discussion of keywords, keyword matching options as pertains to Google AdWords. ** 1. KEYWORD MATCHING OPTIONS ** You can set each search-targeted keyword to have one of those four...
View ArticleAdwords Keyword Status: Low Search Volume
This article uses the example of “Pittsburgh” to try to localize the campaign and help from my Google rep, “our system” is Google in this example, discusses Keyword Status: low search volume. ** 2....
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Google AdWords – What’s in it for you?
Benefits of Google Adwords This is a quick post on the benefits of a FREE eight page AdWords PDF booklet put out by Google, for the small business competitor. Click Here for Download Honest, it’s...
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Google Adwords: Create effective Ad Groups
For full text of this article, go to: http://www.paulames.com/articles/tips-for-adwords/ for more on Ad Groups ** 3. Optimizing your Ad Groups ** A well-organized Adwords account can improve your...
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How price comparison sites make money.
Price comparison shopping sites (engines) make money How? Let’s start at the beginning. Comparison shopping sites (CSE’s) collect product information, including pricing, from participating retailers...
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Ways to increase website traffic – Must do’s
Increase Web Traffic – Top ways that work So, how can I make money on the internet, is the ultimate question that we ask ourselves day in and day out, to make money you have to generate traffic,...
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Internet Marketing Strategies – Online Startups
Internet Marketing Strategies – Guide to successfully marketing your online startup. Part 1, Basic Internet Marketing Strategies: Here’s an interesting question I found on Online: What is the best...
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How to increase traffic to my blog?
How can I increase blog traffic? Here is a broad collection of recommendations that I have found in numerous places from numerous people, in no particular order. You find this advice over and over, no...
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How can I improve my online business?
Improving a small business, online or otherwise, can be challenging, here are some things you can do to improve your online performance. This post is directed primarily at the small online business...
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