This article uses the example of “Pittsburgh” to try to localize the campaign and help from my Google rep, “our system” is Google in this example, discusses Keyword Status: low search volume.
** 2. KEYWORD STATUS: LOW SEARCH VOLUME *
“Low search volume” keywords are temporarily suspended because they’re associated with very little search traffic on Google properties. If the number of search queries for these keywords increases even a small amount, they’ll be reactivated and will start triggering your ads to show again. Our system checks and updates this status once per week.
A keyword can have low search volume because it’s not relevant to users’ searches. For example, the keyword might be considered too specific or obscure, or it was misspelled significantly. Keeping these keywords out of the ad auction helps AdWords serve ads more efficiently and reduces the volume of keywords on our system. Before our system stops a keyword from joining the auction, it evaluates the number of searches on a given keyword worldwide over the past twelve months.
When you have a keyword with low search volume, you have a couple of options:
1. Don’t do anything — if more users start searching for your keyword, we’ll reactivate it. This is particularly relevant in the event that you’re advertising a new brand, term or product.
2. Delete the keyword, and use the Keyword Tool to find additional keyword ideas. In your case, as we discussed, I would recommend refining your keyword list either by removing the term “Pittsburgh” from your phrase matched keywords, by changing some of your phrase match keywords to broad match, and/or removing some phrase match keywords and replacing them with
broad match keywords.
I think that these modifications will hopefully help you to see keywords that have higher search volumes.
For full text of this article go to: http://www.paulames.com/articles/tips-for-adwords/
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