As a small business owner like yourself, I manage my own Adwords account (or do you?). Why? Because my perception is that to outsource it would be too expensive for a firm with a small budget, say less than $1000 monthly ad budget. Then I got to wondering, what would it cost to have someone do the work for me, set up the account, build the keyword list, build the ads and how they run, and manage and analyze on a monthly basis? So I went on Google and searched on “help with Adwords“ to see what came up.
What came up were quite a few firms offering to help me, for varying sums of money of course, but was it in any way affordable?
I clicked on one of top firms in the business, and without mentioning names, here is what I found under their “low-budget, starter ppc” management fees. I have paraphrased below, but it is actual text from a top firm:
Low Budget & Starter Program Fees
Our Low Budget / Starter Program is designed for businesses looking to spend up to $1,500/mo due to a small market, low competition, or a test of entry to see if PPC is a good fit to gain a return on investment.
To work with us, you must talk with one of our qualified specialists about your specific business and goals. Once all of your questions are answered, and you choose to work with us, you are responsible for our setup and first month of management fees. Please call xxx-xxx-xxxx to get started.
No Contract – Service is Always Month to Month
Our clients choose to work with us each month based on value. We do not hold any of our clients to a contract of service. Service can be canceled at any time after the first month.
Complete PPC Transparency
All of our work is completely within your PPC accounts. We just take care of everything while you’re working with us. The work we do and the accounts themselves always stay with you and your business. We understand that PPC accounts and their history at Google AdWords and others are a business asset for each of our clients, and at xxxxxxxxxxx we keep it that way. Your campaigns are always fully accessible, transferable and funded directly. We do not hold accounts in our name, or flow any of your PPC budget through xxxxxxxx. This is what we call “Complete Transparency.”
One Time Setup Fee – $1,495*
For our starter package, we customize Google AdWords Search campaigns only. Google content targeting and Microsoft adCenter accounts are included with our full program.
We are proud of our work and ability, and fully believe achieving the best results starts with a great foundation, and that foundation is your setup. To start the process, we conduct an in-depth…., much more blah blah blah here.
* The $1,495 setup fee is for Google only !!
Monthly Management Fee – $300
Due to the competitive, real-time nature of these accounts, it is necessary to monitor, strategize and make changes on an ongoing basis to achieve the best possible results. For this service, we charge a flat ongoing monthly management fee based on your total monthly traffic budget. This fee is for a budget of up to $1,500/mo. (End of paraphrased text).
Clearly, after reading this I knew why I was managing my account, and why I had for years.
But what do you do if you don’t know how to get started, and even if you have an account, the Adwords platform scares the heck out of you, you don’t know where to start? Well, you can actually call Google, and they can help you get started by setting up your first campaign. You won’t be a pro, and you won’t be very efficient at spending you money or analyzing, but you will get started. Google can actually help you!!
If you are still stuck or confused and would run your business, and would like to discuss inexpensive help with you campaign, call us, we can and will help. (Shameless plug here.) We do it every day on our own accounts. It’s tough to get any action on your site these days without spending some money, not like the old days when the search engines actually found you for free, LOL. There ain’t no free lunch anymore. Those were the good old days!!!
Call or email us we can help. www.paulames.com Have a blog you would like to exchange articles on, contact us.