This is the first post in a series of posts concerning paid search often refered to as PPC (pay per click). The discussion is designed for the beginner level.
In the ancient history of the Internet (when I started), when search engines came into being and there weren’t that many sites, you built your site and submitted them to the search engines for listing, the better the site, the older the site, the better listing you had in what we call organic listings, or the listings that fill the body of the page and not paid for by advertisers at the top and right side (of Google) of the page.
Those days are gone. If you are a relatively new or small business trying to build a business on the web, you must be aware of paid search to get listed in Google (and Bing and Yahoo). So today, we want to talk about paid search, what is it, how does it work, how can you get in the game. We’ll talk about Google for reference, since they currently the End All and Be All of search engines.
What is paid search vs organic search?
Search engine marketing, or how can you get your new website listed on the search engines, is a term to describe various ways to market your site to the major search engines and combines both organic and paid listings. Organic search are the listings that fill the body of the page and are based on how the search engine lists your site pages “naturally”, based on a number of factors that will be gone into later, and is affected by SEO (search engine optimization), quality score, age of site, age of domain, number of original content pages, meta keywords, etc., each with its own science. Suffice to say that this is what affects organic listings.
Paid search listings on the other hand, come up when someone types in a specific keyword that an advertiser has paid for their page to come up, when this keyword has been searched on. These links typically come up on the very top and right side of Google pages, and are hotly contested on price and quality score of the page that you have built. According to many web based statistical reporters’ data, most searchers click on the organic results, over 70% of the time, vs only 30% of the time for paid searches. So why bother with paid search at all, you might say?
Well here’s the thing: if you are new or small on the web, no way you will get into the organic listings right away, unless you have built one hell of site! So for most of us, paid search is necessity, and an essential tool to get your company’s presence online right away! To Get Found!!! Series to be continued.
Sign up for our blog by RSS or email for the next installment next week. Call us or email us to get professional help for your web business.
Email PaulAmes.com Phone: 1-215-493-3774 Fax:1-215-493-3774 http://www.paulames.com/contact-us/
Please add your comments to our discussion, what is you most perplexing Adwords problem? Have a blog you would like to exchange articles on, contact us.
